Thursday, January 4, 2007

Neglected Demographics

Look. I get it.

I understand why certain demographics are targeted over others. There is a huge source of spending money, particularly in the under 25 male category.

But does every single Hollywood movie really want to compete for that same pool?

Why are the baby-boomers being dismissed? Their money was what drove film through the 80's and into the 90's. You've hooked them. They're addicted. Why let them go now?

Here's where I see the biggest dilemma in the latest marketing trends towards the youth markets. There's much more competition for the youth dollar than ever before.

Video games, in particular, are a huge source of competition for the youth dollar.

However, this isn't true for the baby-boomers. Most are not into video games like their kids are. Most were weened and grew up on movies, as the only source of entertainment. They also got to see the evolution and explosion into blockbusters, which has become like an addiction they need to feed.

And they are shaking from withdrawl!!!

Give them a fix! You'll cash in, I swear it!

Look at the huge boom in family movies. The Shrek's, the friendly comic-book movies, Pirates of the Carribean, anything Pixar does... there is a REASON these movies are grossing so much money. There is nothing else for the parents to watch.

It is no coincidence that the majority of family movies that put up the huge box office numbers, are those that have appeal to parents as well.

Maybe it's time to rethink key demographics?

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